Visioneer, Inc. announced today that it has entered into a trademark licensing agreement with Xerox Corporation (NYSE:XRX) for Visioneer to develop, market and support a new line of Xerox-branded document scanners and digital projectors on an exclusive basis.
“By integrating the power of the Xerox brand with Visioneer’s technology, we expect to further strengthen our position in the marketplace,” said Murray L. Dennis, Visioneer’s president and chief executive officer, noting that the Xerox-branded products will be distributed through Visioneer’s extensive sales channels in North America, Latin America and Europe.
“Both companies’ commitment to quality is recognized in the licensing agreement with provisions to maintain the highest standards throughout the product lifecycle,” he added.
“A leading and recognizable global brand, the Xerox name is synonymous with innovation, quality, reliability and customer satisfaction,” said Christopher AuClair, Xerox manager of corporate identity. “Like Xerox, Visioneer has a proven track record for its high quality and advanced products. These attributes align with Xerox’s objectives of ensuring the sanctity of our brand.”
The licensing agreement between Visioneer and Xerox is for a term of 3.5 years with an option for an additional 3-year extension.
The Visioneer brand name and logo are registered trademarks. XEROX(R), The Document Company(R) and the digital X(R) are trademarks of XEROX CORPORATION.